Most AE roles hand you a quota, a Salesforce instance, and a playbook. This one is different.
We're a Series A SaaS company out of Berlin - the category leader in training, onboarding, and compliance software for frontline-heavy, regulated industries like food & beverage, hospitality, and manufacturing. We've built a repeatable European sales engine with strong fundamentals: over 140% NRR and a proven ability to cut workplace incidents by more than 50% for our customers.
Now we're going all-in on the US. We've been pulled into this market by existing customers. We have budget, conviction, and a co-founder - Mona - relocating to NYC to lead the US entity full-time. What we don't have yet is a structured, repeatable US sales motion.
That's where you come in.
WHAT THIS ROLE ACTUALLY IS
This is a founding-level IC role. You'll carry a quota AND shape how we sell. Your insights will directly influence positioning, pricing, and hiring decisions. You'll work alongside Mona daily - a founder fully committed and on the ground with you.
In your first 90 days:
Get deep on the product, the customer, and the European playbook
Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries
Own discovery, demos, and deal cycles end-to-end
Document what works: objection patterns, ICP signals, winning narratives
Close your first US deals
In your first year:
Build and own the full US sales funnel - outbound, inbound, land & expand
Define our US ICP based on real data, not assumptions
Develop the US sales playbook from scratch
Influence how we hire, structure, and scale the GTM team
Become the person who built the US revenue engine
WHO WE'RE LOOKING FOR
You're a strong fit if you:
Have 3–7 years of B2B SaaS AE experience and know how to run a full deal cycle
Ideally have sold into regulated, compliance-heavy, or operations-driven industries (food, hospitality, healthcare, or manufacturing is a big plus)
Have been an early sales hire before, or actively want to be - the blank-page energy excites you
Are a natural outbound hunter - you don't wait for inbound; you create pipeline
Can work across SMB, mid-market, and enterprise deal sizes as the motion evolves
Communicate clearly, iterate fast, and aren't precious about process that isn't working
This is probably not the right fit if you:
Need a fully built sales infrastructure on day one
Prefer a defined territory and an established playbook
Are looking for a clear path into management right away
WHY THIS IS WORTH YOUR BET
We're being pulled into this market - not pushing our way in. US customer demand already exists.
The fundamentals are unusually strong. 140%+ NRR means our customers don't leave - they expand.
You'll have a founder in the room, not a VP Sales six time zones away.
We're well-capitalized at Series A with real budget behind US GTM.
Our category - frontline workforce compliance and training - is massive, underserved, and increasingly regulated.
COMPENSATION & BENEFITS
On-Target Earnings: $200k - $300k (base + variable), with flexibility based on experience
Equity: meaningful early-hire options in a well-capitalized, fast-growing company
Health, dental, and vision coverage
NYC-based with flexibility for a high-output, in-market role
Daily access to the founding team and real influence over the company you're helping build
ABOUT US
We're a Berlin-based SaaS company on a mission to simplify how organizations onboard, train, and stay compliant — with a clear focus on frontline-heavy, regulated industries. Our platform drives real operational impact: customers reduce workplace incidents by over 50%, shopfloor downtime by over 40%, and they expand with us year over year.
We've built the leading position in our category across Europe. The US is our next chapter — and we're building it with intention. Mona, our cofounder, is relocating to NYC full-time to lead the US entity. This is a rare opportunity to build US revenue from zero alongside a founder who is fully committed and on the ground with you.
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At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
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For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at [email protected].