Dig Inn Restaurant Group is searching for a skilled Field Marketing Associate who will plan and execute community events to build brand awareness and attract new guests. This role focuses on driving long-term business success through partnerships and community engagement in emerging markets.
Responsibilities
- Build local marketing plans for emerging markets including a target list of events, partners, and businesses in your focus market
- Establish relationships with key contacts (schools, hospitals, residential buildings, fitness studios, local businesses, and community groups) to drive awareness of Dig Inn and acquire new guests
- Own & drive the success of new restaurant openings by executing local marketing activations, coordinating community outreach, and driving awareness to generate guest traffic from day one
- Maintain an active onsite presence within all restaurants within your emerging market region in order to capitalize on connections and foster revenue generating ideas with the operations teams
- Represent Dig Inn in the community by executing sponsorships, table sampling at local events, and pop-ups that introduce new guests to our food
- Coordinate with restaurant leaders to bring revenue-driving initiatives to life and support their efforts to grow traffic and loyalty
- Support regional brand partnerships and activations that create awareness and bring new guests into Dig Inn restaurants
- Collaborate with marketing agency partners by briefing requests for new marketing assets to support your events and partnerships
- Partner with Business Development Associates to uncover and activate partnerships that drive guest acquisition, catering sales, and new revenue streams
- Test, measure, report, and optimize tactics based on business and brand objectives
Skills
- 1-2 years of relevant marketing experience (field marketing, events, sales, etc.)
- Proven project management and communication skills
- Strong ownership and pride in your work - you aim for impact and you have a passion for results
- The ability to work at a strategic level, but you're equally as happy getting your hands dirty
- Strong organizational and communication skills with the ability to engage with various levels of management, staff, and clients
- Amazing interpersonal, client-facing communication skills that you love to show off on a daily basis
- Never-say-die attitude to finding the right person, establishing the right connection, attending the right event, etc
- The ability to multitask and manage multiple priorities at a given time
- A desire to never stop learning - both personally and professionally
- Curiosity about the world, food, and people
- Must be based or willing to commute to the Philadelphia or New York City markets
- Must be willing to travel 50% of the time
- An active driver's license and the ability to operate a vehicle preferred
Benefits
- Health Insurance (Medical, Dental, and Vision)
- 16 weeks of Fully Paid Parental Leave (for primary and secondary caregivers)
- Short-Term Disability
- Bonus Potential
- Phone reimbursement
- Commuter benefits
- Company laptop
- Flexible vacation time (up to 20 days a year)
- Hybrid work environment
- Complimentary DIG lunch every day
Company Overview
We serve real food—mostly vegetables—that's grown by farmers, cooked by chefs, and inspired by the seasons. It was founded in 1997, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.diginn.com/.