At arenaflex, we're on a mission to revolutionize the way we collect and activate consumer data, and we're looking for a seasoned professional to join our team as a Director, Consumer Data Collection and Activation. As a key member of our digital ecosystem, you'll be responsible for driving first-party (1PD) consumer data collection and activation systems, working closely with cross-functional teams to enhance customer engagement, retention, and loyalty across various digital channels. **About arenaflex** arenaflex is a leading innovator in the private sector, with a portfolio of over 20 billion-dollar brands, including Coca-Cola, Sprite, Fanta, and Powerade. Our company culture is built on creativity, collaboration, and a passion for pushing boundaries. We're proud to offer a unique work environment that fosters growth, innovation, and success. **Job Summary** As a Director, Consumer Data Collection and Activation, you'll be responsible for creating and executing comprehensive strategies for gathering, managing, and utilizing first-party consumer data across our digital ecosystem. You'll work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other brand development groups, to enhance customer engagement, retention, and loyalty across various digital channels. **Key Responsibilities** * Create and execute exhaustive strategies for gathering, managing, and utilizing first-party consumer data across our digital ecosystem. * Plan and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture significant consumer data. * Investigate potential opportunities for data advancement through external sources to improve consumer profiles and segmentation. * Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance. * Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. * Work closely with cross-functional teams to align first-party consumer data collection and activation strategies with overall business objectives. * Cultivate a collaborative environment that enables information sharing and cross-functional collaboration. * Work with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards. * Execute robust consent management cycles to obtain explicit authorization from consumers for data collection and usage. **Requirements** * Bachelor's degree in a relevant field (e.g., marketing, computer science, data analytics). * 8-12 years of experience in digital customer engagement or CRM leadership roles. * Proven track record of driving data-driven customer engagement strategies and advocating for exceptional customer experiences. * Excellent communication and collaboration skills to work effectively with cross-functional teams and partners, coordinate efforts, and manage risks in complex situations. * Strong business acumen with the ability to interpret business goals into meaningful customer engagement strategies. * Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager, Adobe Campaign, and Salesforce. * Solid understanding of data analysis, customer segmentation, and targeting approaches. **What We Offer** * Competitive salary range: $35-$40 per year. * Opportunity to work with over 200 brands worldwide. * Collaborative and innovative work environment. * Professional growth and development opportunities. * Comprehensive benefits package, including health insurance, retirement plan, and paid time off. **How to Apply** If you're a seasoned professional with a passion for driving data-driven customer engagement strategies, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume, cover letter, and relevant documents, through our online portal. **Top 10 Interview Questions** * Can you tell us about yourself? * What interests you about this position? * What are your strengths? * What are your weaknesses? * Can you give an example of a time when you solved a problem creatively? * How do you handle stress and pressure? * How would you describe your work style? * Can you tell us about a time when you had to work with a difficult colleague or supervisor? * How do you stay organized and prioritize tasks? * What are your long-term career goals? **Required Documents** * Qualifications certificate with mark sheets. * Passport size photographs. * Signature. Don't miss this opportunity to join our team and contribute to the success of arenaflex. and take the first step towards a rewarding career in digital customer engagement! Apply for this job