Events & Marketing Manager
At Aptem we’re passionate about creating technology solutions that enable people to learn and improve their lives. Demand for our end-to-end SaaS solutions are ever-increasing and we are continuing to expand rapidly as a business. If you’re interested in joining a talented, committed and driven team that is leading the charge in this fast-growing space, then you should apply!
At Aptem we’re passionate about creating technology solutions that enable people to learn and improve their lives. Demand for our end-to-end SaaS solutions are ever-increasing and we are continuing to expand rapidly as a business. If you’re interested in joining a talented, committed and driven team that is leading the charge in this fast-growing space, then you should apply!
We are a small team who all have a hands-on, collaborative approach and act as the internal customer. We are responsible for business growth through new logo acquisition, customer retention and identification of new market opportunities. We work closely with the Business Development team to produce communications that address customer pain points, run relevant events, maintain a wide range of communication channels and increase our brand exposure externally.
Aptem is seeking an experienced Events & Marketing Manager who will be responsible for the planning and delivery of Aptem’s calendar of virtual and in-person events (UK), including our all-customer annual conference. This role will also execute generalist marketing campaigns as part of the wider marketing plan.
Aptem is seeking an experienced Events & Marketing Manager who will be responsible for the planning and delivery of Aptem’s calendar of virtual and in-person events (UK), including our all-customer annual conference. This role will also execute generalist marketing campaigns as part of the wider marketing plan.
You will work closely with the rest of the marketing team and cross-functionally across product, customer experience and sales.
This role will be remote-first but the successful candidate will need the ability to travel frequently across the UK and to the London office (Old Street) to support events and other marketing work.
Culture is really important at Aptem and we hold regular company events including our Summer and Winter UK team away days, and activities such as Shuffleboard and bowling. We have a range of initiatives to ensure you make great connections, including virtual coffees, meet your Aptem neighbours and buddying.
Main responsibilities
You will be leading the management of key Aptem events, overseeing event-related budgets, and managing marketing campaigns:
- Develop and own the events strategy in collaboration with marketing and leadership teams.
- Work with marketing colleagues and other stakeholders to ensure that events are executed effectively and to the highest standard.
- Full, end-to-end responsibility for event management - including pre-event planning, team coordination, and delivery of exceptional attendee experiences.
- Shape and maintain the overall events calendar, identifying new event opportunities and evaluating event ROI.
- Develop content and liaising with speakers/presenters.
- Source, negotiate, and manage relationships with external suppliers, venues, and partners.
- Oversee branded assets and giveaways, ensuring cost-effective procurement and availability of collateral by coordinating with our print and storage partners, as well as various print suppliers.
- Event promotion via social, email, website, and partners.
- Guest list management and communications.
- On-the-day event management.
- Post-event activities to maximise ROI.
- Proactively evaluate and recommend new event formats or partnerships to increase Aptem’s reach and engagement.
- Drive continuous improvement – identifying and implementing process optimisations, technology upgrades, and best practices across the events and marketing function.
- Support the marketing team and other stakeholders with generalist marketing activities – including but not limited to website updates, email communications, social content, asset creation (brochures, videos, case studies, and more), CRM management, sales enablement, and sector or product-based marketing campaigns.
- Take an active role in marketing planning and campaign strategy, providing insight and recommendations based on event and campaign performance data.
Events include:
- Aptem-hosted product training webinars, thought leadership presentations and panels, product demonstration webinars and launches, customer roundtables and events, large in-person customer conferences.
- External conferences, exhibitions, speaking slots – we currently engage in around 10 industry-led virtual and in-person events.
Skills Knowledge and Expertise
Required skills and technical knowledge
Essential
Essential
- A minimum of 5 years' work experience managing B2B events - both remote and face-to-face.
- Willingness to travel to support events
- Experience using GoToWebinar, Teams or other similar webinar platforms.
- Proven ability to manage budgets, negotiate contracts, and report against KPIs.
- Copywriting skills with the ability to write new content and repurpose existing content for new audiences and use cases.
- Working knowledge of Office 365 applications (Outlook, SharePoint, Word, Excel, PowerPoint etc.)
- Experience using social media platforms LinkedIn.
- Apprenticeship, professional qualification or Batchelor's degree in Events Management, Marketing, Business Development or a Business-related field.
Desirable
- Experience using Pardot and Salesforce, or equivalent CRMs like HubSpot or Marketo, to execute and report on campaigns.
- Experience of using Canva, or other design tools.
- Experience using video editing tools.
Key competencies
- Demonstrated leadership and mentoring ability - comfortable directing team members and working cross-functionally at all levels.
- Independent – liking autonomy.
- Competencies such as a proactive and inquisitive approach and a commitment to learning and developing skills matter.
- Excellent communication skills, both written and verbal, with the ability to communicate effectively to all levels of seniority.
- Team working skills. We are a small team who works closely together and with the Business Development team. You should have an ability to influence at all levels.
- High level of attention to detail.
- We value creativity, from ideas to execution, and the ability to think of innovative ways to promote the brand, increase awareness and gain new leads.
- There is a large amount of ongoing, time-critical activity. It is important to be incredibly organised with your workload.
- Strong analytical and decision-making skills, with the ability to use data to guide event planning, campaign optimisation, and future strategy.
Benefits
- 27 days holiday allowance plus bank holidays, with an additional day off on your birthday.
- Option to take up to 1 day of paid volunteering leave every year.
- Half a day off at the end of the working week during July and August.
- Electric vehicle scheme.
- Option to purchase up to 5 days of additional leave.
- Company pension scheme.
- Life insurance.
- Private health insurance with Aviva.
- Discounted gym membership.
- Retail and other discounts.
- Employee Assistance Programme.
- Learning and development budget.
- Regular paid social events throughout the year.
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