About the Role
We are looking for a Performance Creative Strategist who understands that today's best-performing ads are built on insights—not guesswork.
This role sits at the intersection of performance marketing, consumer psychology, creative strategy, and e-commerce. You will be responsible for developing creative concepts that drive customer acquisition and revenue across Meta, TikTok, YouTube, Pinterest, Google, and other paid media channels.
Working closely with our paid media buyers, designers, video editors, creators, and brand teams, you will transform performance insights into compelling ad creatives that convert.
The ideal candidate has hands-on experience scaling beauty, skincare, wellness, luxury, or premium consumer brands through paid social advertising and understands what separates a beautiful ad from a profitable one.
What You'll Accomplish
As our Performance Creative Strategist, you'll own the creative strategy behind our paid media campaigns, including:
Performance Creative Strategy
Develop creative strategies designed specifically to improve ROAS, lower CPA, and increase conversion.
Build creative concepts based on audience insights, competitor analysis, and platform trends.
Translate marketing objectives into scalable creative frameworks.
Partner closely with media buyers to identify creative opportunities from campaign performance.
Build creative testing roadmaps that continuously improve campaign efficiency.
Consumer & Audience Research
Become the expert on the customer.
You'll identify:
Customer pain points
Purchase motivations
Emotional triggers
Objections preventing purchase
Purchase occasions
Customer personas
Consumer language and messaging
Translate these insights into creative angles that resonate with different audience segments.
Creative Angle Development
Own the strategic thinking behind every ad.
Develop:
Winning hooks
Scroll-stopping first 3 seconds
Messaging hierarchy
Creative hypotheses
Offer positioning
Product storytelling
Problem/Solution narratives
UGC concepts
Test matrices
Examples include:
Before & After
Founder Story
Expert Authority
Social Proof
Product Demonstration
Lifestyle
Educational
Myth vs. Fact
Comparison
Testimonials
Trending Concepts
Creative Brief Development
Create detailed creative briefs for designers, editors, photographers, creators, and UGC talent that include:
Target audience
Customer insight
Creative objective
Hook direction
Messaging hierarchy
Script outline
Visual references
CTA
Success KPI
Ensure every asset is built with a clear testing hypothesis.
Paid Social Creative Optimization
Continuously improve creative performance through structured testing.
Analyze metrics including:
Thumb-stop rate
Hook rate
Hold rate
CTR
CPC
CPA
CVR
ROAS
Frequency
Creative fatigue
Identify why creatives succeed or fail and recommend next iterations based on data.
Creative Testing Framework
Develop structured testing plans across:
Hooks
Headlines
Offers
Formats
Messaging
Creators
UGC
Product demonstrations
Video lengths
Static vs. motion
Lifestyle vs. educational content
Maintain an organized testing library and document key learnings to scale winning concepts across brands.
Cross-functional Collaboration
Partner with:
Paid Media
Creative Design
Video Production
Influencer Marketing
Brand Marketing
E-commerce
CRM
Social Media
to ensure creative aligns with campaign objectives while maintaining premium brand standards.
Who We're Looking For
The ideal candidate combines analytical thinking with creative intuition.
You:
Think like a marketer, not just a creative.
Are obsessed with consumer psychology.
Understand why people buy.
Can quickly identify what makes an ad convert.
Stay current on Meta and TikTok creative trends.
Love testing ideas and learning from data.
Balance premium brand storytelling with performance objectives.
Thrive in fast-paced, high-growth e-commerce environments.
Qualifications
Required
3+ years of experience in performance creative strategy, paid social creative, growth marketing, or e-commerce marketing.
Experience working with beauty, skincare, luxury, wellness, fashion, or premium consumer brands.
Proven success creating performance-driven creative for Meta and TikTok campaigns.
Strong understanding of the direct-to-consumer (DTC) customer journey.
Experience partnering with paid media teams to optimize creative performance.
Ability to interpret campaign data and translate insights into creative recommendations.
Excellent creative briefing and communication skills.