Overview:
Position Summary
The Division Senior Vice President, Marketing leads all marketing efforts for the UTI Division to drive enrollment through a performance-oriented, data-driven marketing engine. This role owns the full marketing funnel – from demand generation to enrollment – and is accountable for delivering high-quality leads at efficient cost and converting them into starts at scale. This role directs a multi-functional marketing organization with a primary focus on performance marketing, demand generation, and conversion optimization, supported by brand, content, and creative as enabling functions. This SVP partners closely with Admissions leadership to ensure alignment between Marketing output and enrollment outcomes. Success in this role requires a focus on results, strong analytical rigor, and the ability to build scalable systems.
Responsibilities:
Principal Accountabilities & Deliverables
- Develop strategic marketing plans aligned with division goals, audience segments, and market trends
- Own end-to-end marketing funnel performance to drive enrollment
- Lead all paid and organic demand generation channels (digital and offline) and optimize conversion rate and funnel efficiency
- Ensure brand and creative strategies support demand generation and conversion goals while ensuring consistency across platforms and communication channels
- Generate and leverage consumer and market insights to assess competition, identify trends, and optimize strategies
- Build and manage a data-driven marketing infrastructure, including CRM optimization, attribution and performance tracking, and audience segmentation
- Build and mentor a collaborative and performance-oriented marketing team through coaching, development, and recognition
- Own and optimize a significant marketing budget with clear accountability for ROI
- Establish strong operating rhythms with Admissions leadership to align on lead quality, conversion performance, and enrollment outcomes
- Collaborate with cross-functional departments including admissions, academics, and finance, as well as external partners and agencies
- Build scalable, technology-driven marketing systems and processes, leveraging automation, AI, and innovative tools to increase efficiency and effectiveness of the Marketing engine
- Ensure all communications adhere to regulatory and brand compliance standards
What success looks like in 12 months
- Enrollment growth delivered and reliable pipeline model established with accurate forecasting of leads
- Significant improvement in Marketing efficiency and lead quality
- Measurable gains in conversion rates via robust CRO program and lead nurturing
- Identification of new growth opportunities (segments, channels, or programs) with validated early results
Qualifications:
Education / Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field (required); Master’s degree (preferred)
- Minimum of ten (10) years of experience in marketing leadership roles with a strong emphasis on performance marketing and demand generation
- Experience in high-volume, performance-driven environments, ideally within regulated or compliance-driven industries, or in business models requiring demand generation against fixed capacity (e.g., education, hospitality, travel, healthcare, or similar)
- Experience managing large-scale paid media budgets and lead generation programs
Skills
- Deep understanding of digital marketing channels and performance measurement tools
- Strong strategic planning skills and demonstrated success in leading complex marketing initiatives
- Exceptional analytical capabilities to interpret data and make evidence-based decisions
- Proven leadership experience with a track record of developing high-performing teams
- Ability to drive results within regulatory, operational, and organizational constraints while still advancing innovation
- Creative mindset with a strong orientation toward innovation and continuous improvement
- Strong ability to manage multiple projects in a dynamic, deadline-driven environment