ThreatDown is looking for...
A strategic, performance-driven Director of Growth Marketing (Demand & Channel) to own and scale our global revenue marketing engine.
This role unifies Demand Generation, Channel Marketing, SDR leadership, and Lifecycle Marketing into one cohesive growth function. You will architect and execute a modern, channel-first growth strategy that drives:
- Partner-sourced pipeline
- Partner-influenced revenue
- Direct new logo acquisition
- Customer expansion and retention
You will embed our channel-first motion (MSPs, VARs, Resellers, and Distributors) into every stage of the funnel—ensuring demand programs are partner-enabled, measurable, and revenue accountable.
This is a high-impact leadership role for a growth-minded operator who thrives at the intersection of strategy, execution, analytics, and team development.
Target Compensation: 155 - 170K USD + 15% bonus
What You Will Do:
Channel Marketing & Partner Demand Activation
- Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives.
- Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks.
- Increase partner marketing activation rates and campaign participation.
- Drive measurable partner-sourced and partner-influenced pipeline growth.
- Own MDF strategy, governance, ROI tracking, and optimization.
- Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement.
- Implement attribution models that clearly measure channel marketing impact.
Demand Generation & Paid Media Leadership
- Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels.
- Lead performance and execution of Demandbase and intent-driven targeting strategies.
- Optimize spend efficiency, pipeline quality, and cost per opportunity.
- Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline.
- Amplify integrated campaigns through digital, email, SDR, and partner channels.
SDR Leadership & Funnel Performance
- Lead and develop the SDR team to maximize pipeline creation.
- Align inbound and outbound motions for improved velocity and conversion.
- Improve EQL → MQL → SQL → Closed Won performance through disciplined qualification and routing.
- Ensure accountability through performance dashboards and coaching.
Lifecycle & Customer Marketing Leadership
- Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention.
- Support upsell and cross-sell initiatives through both direct and partner channels.
- Provide strategic oversight to Customer Marketing resources.
- Increase expansion pipeline contribution from the installed base.
Measurement, Operations & Optimization
- Establish full-funnel KPI frameworks tied to pipeline, revenue, and ROI.
- Drive operational excellence across marketing automation, attribution modeling, campaign tracking, and reporting.
- Partner with Revenue Operations to ensure closed-loop visibility into performance.
- Continuously test and scale programs using data-driven experimentation.
Skills You'll Need to Have:
- 8–12+ years of B2B cybersecurity marketing experience focused on demand generation and channel marketing strategy.
- Proven track record of driving partner-sourced and partner-influenced pipeline growth.
- Experience managing SDR/BDR teams and aligning sales + marketing motions.
- Strong performance marketing and paid media expertise with ROI accountability.
- Experience managing MDF programs and partner co-marketing.
- Advanced understanding of funnel metrics, attribution, and marketing automation.
- Demonstrated success building and leading high-performing teams.
- Strong cross-functional leadership skills.
- Bachelor’s Degree required
Perks & Benefit:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world!
(Benefits and Perks subject to change by country/region)
Legal Language:
(US Employees Only)
Applicants have rights under the Federal Employment Laws:
This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations.
Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.