A Little About Us
Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.
We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.
This is an exciting stage - we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.
Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.
We are not accepting candidates from third-party recruiters or agencies for this role — direct applicants only.
Our Core Values
At Oats Overnight, how we work matters just as much as what we accomplish. Our core values guide how we make decisions, lead teams, and build our business every day.
Ownership
We are all owners. We show up with passion and accountability in everything we do. If something’s broken, fix it or call it out.
Rational
How we decide matters. We focus on what we can control and make high-quality decisions repeatedly.
Iterative
We challenge the status quo and improve constantly. When data or situations change, we adapt.
Curiosity
We ask questions, even when it’s uncomfortable. Learning and leading go hand in hand.
What’s The Job?
The Director of Digital Product owns the Digital Product function end-to-end.
This is a people leadership role with hands-on execution. You will manage and develop a cross-functional team across design and project management, while directly owning roadmap, spec writing, and Engineering partnership.
This is not a delegate-and-oversee role. You lead by doing and raising the standard of the team.
You will drive product strategy with a mobile-first mindset, implement structured intake, and build data-informed experimentation systems that improve customer experience and drive revenue.
This role can be performed remotely from anywhere in the U.S.
What You’ll Be Doing, Stop Scanning and Read This Part
- Build and lead the Digital Product team. Design and project management are your direct reports after a 90 day onboarding ramp with the team expanding as the function scales. You set the bar and you hold it.
- Own the Digital Product roadmap end-to-end: intake, prioritization, sequencing, and delivery
- Run a structured intake process across Retention and cross-functional teams. Define the problem before accepting solutions and push back on fully formed requests
- Write functional specs Engineering can execute against, including business logic, edge cases, acceptance criteria, and sequencing
- Enable Engineering to begin backend work before design is finalized
- Own the experimentation framework. Define what gets tested, in what order, and how success is measured
- Partner with design to ensure experience quality and consistency
- Serve as the primary interface with Engineering. Drive sprint alignment, feasibility, and execution as a peer
- Define success metrics upfront and own post-launch performance reviews
- Close the loop between roadmap decisions and business outcomes
- Leverage AI across discovery, documentation, spec writing, and analysis. Set the execution standard for the team
- Ensure digital platforms support DTC, subscription, and omni-channel experiences across mobile and desktop
What You’ve Done And Who You Are
- 12+ years in DTC digital product management, including 4+ years in a leadership role, or equivalent combination of experience and education (e.g., 8+ years with a Bachelor’s degree, 6+ years with a Master’s degree, or 4+ years with a PhD)
- Proven people manager who develops talent, gives direct feedback, and maintains a high bar
- Strong ability to write functional specs, including business logic, edge cases, and acceptance criteria
- Deep experimentation experience, including hypothesis development, test design, and statistical understanding
- Experience partnering with Engineering to eliminate roadblocks and maximize efficiency and product quality
- Experience building customer portals, ideally in subscription environments
- High proficiency using AI to increase speed, clarity, and output quality across the product lifecycle
- Metrics-first mindset. You define success before building
- Comfortable challenging assumptions and reframing requests into clear problem statements
Bonus Experience
- Shopify or Recharge experience
- Experience with Amplitude or similar analytics platforms
- Background in subscription, loyalty, or retention-focused product surfaces
Why You Might Like Working Here
- This is going to be fun.
- Casual, friendly culture. We’re serious about what we do but we don’t take ourselves too seriously.
- Every employee has equity.
- High growth potential with opportunities to expand.
- Free oatmeal. It’s very good.
Why You Might Not Like Working Here
- It’s not a cushy job, the bar is high.
- We are growing quickly, and have a fast-paced work environment.
Physical Demands
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to work near food ingredients, exposure to food allergens when onsite.
- Must be able to safely and successfully perform essential job functions consistent with ADA, FMLA, and other standards.
- Must be able to maintain regular, punctual attendance consistent with ADA, FMLA, and other standards.
The Perks
- Full Benefits: Medical, Dental, Vision, Life, and 401K
- Parental Leave.
- 4 weeks of paid time off.
- Weekly Pay.
- Stock options — every employee is an owner.
- Free, delicious oatmeal.
And last but never least…
We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.
Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.