Alterra Mountain Company is a family of iconic year-round mountain destinations, and they are seeking a Digital Content Specialist to manage and optimize their AI chat platforms and digital content experiences. This role will enhance user engagement through conversational AI and content strategy, requiring strong communication and organizational skills.
Responsibilities
- Manage conversational AI model for Ikon Pass
- Assist in the deployment and optimization of chatbot experiences across resort websites and additional platforms
- Work closely with our third-party chatbot vendor to create technical specifications for how to improve the conversational creation process, troubleshoot issues, and implement platform updates and enhancements
- Track and analyze chatbot usages, performance metrics, and user inquiries to refine conversational flows and drive continuous improvement
- Proactively explore and test new AI-driven features or tools within marketing platforms to enhance user experience and engagement
- Collaborate with the internal teams to create, maintain, and update website, app, and blog content
- Ensure consistency and accuracy of content across all platforms
- Work with internal and external development teams to ensure content is correctly integrated and displayed on front-end digital experiences
- Identify and recommend ongoing improvements to chatbot workflows, content management processes, and user experience strategies
- Provide additional admin support as needed
Skills
- 1-2 years' experience in chatbot management, marketing, or copywriting
- 1-2 years' experience with Content Management Systems
- Strong project management, prioritization, and task management skills; ability to juggle multiple competing priorities
- Professional/lived experience proactively marketing, communicating, and driving sales in a culturally competent manner to a broad range of audiences and new/emerging markets, including to underrepresented communities
- Passionate about creating engaging and effective conversational chat experiences
- Collaborative in a team environment and successful independently
- Highly organized, analytical, detail- and action-oriented
- Acute listening skills
- Good written and oral communication skills
- Honors commitments through the delivery of timely and high-quality results
- Excellent presentation skills
- Excellent understanding of consumer digital behavior and consumer research
- Change leader – questions existing paradigms
- Interest in and passion for content and technology
- Experience with contact center technologies and platforms is desired
- College degree in marketing, business administration, or communication preferred
Benefits
- Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
- Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
- Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
- Generous discounts on outdoor gear, apparel, rental cars, etc.
- Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
- 401(k) plan with generous company match
- Paid parental leave of up to 6 weeks for eligible employees
- Commuter benefits (Denver employees only)
- Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees)
Company Overview
Winter Park Resort is a travel & tourism company that offers ice skating and dog sledding activities. It was founded in 2002, and is headquartered in Winter Park, Colorado, USA, with a workforce of 1001-5000 employees. Its website is http://winterparkresort.com.