About the Role:
We’re hiring a Demand Generation Manager to drive new business pipeline and revenue growth at Sendoso. In this role, you’ll be responsible for supporting full-funnel demand generation strategies across SEO/AEO, social, paid media, website, direct mail, and more. Success in this role is defined by your ability to scale high-quality pipeline, optimize for conversion, and maximize the efficiency of our marketing spend.
What you’ll do:
- Plan and Execute Full-Funnel Campaigns: Work autonomously to develop and launch end-to-end demand generation programs that capture and convert new business.
- Modern Search & Content Strategy: Drive organic growth by optimizing for traditional SEO and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Sendoso remains highly visible.
- Ongoing Channel Optimization: Continuously audit and improve organic and paid channels, email nurture sequences, and on-site conversion paths to reduce friction and increase lead quality.
- Data-Driven Performance: Analyze full-funnel data to improve engagement and conversion rates, leveraging tools like Salesforce and Dreamdata, to report on ROI and pipeline impact.
- Supercharge Paid Media: Drive paid acquisition across search, social, and emerging digital channels, constantly testing, optimizing, and scaling what works.
- Drive Cross-Functional Wins: Collaborate closely with Sales, Product, and Operations, to align on ICP targeting, messaging, and revenue priorities.
Your Experience / Qualifications:
- Hands on Experience: 2-5 years in B2B SaaS demand generation, with a proven track record of managing organic and paid media channels.
- SEO/AEO Knowledge: Understanding of modern search trends and how content drives both brand authority and lead volume.
- Conversion Mindset: Experience in A/B testing and CRO to improve website performance and full-funnel efficiency.
- Tech Fluent: Proficiency with Salesforce, Marketo/HubSpot, GA4, Clay and other modern demand gen tools.
- Data-Driven: Strong ability to leverage marketing analytics to move beyond vanity metrics and optimize for bottom-line performance.
- Sendoso Savvy (or ready to be): A passion for leveraging gifting and personalized engagement to break through the noise and supercharge campaign performance.
What We Believe:
- One Team - Everyone belongs here, and whether it's your first day or you're the CEO, your voice and ideas matter to us. By embracing the "One Team* core value, we can harness the power of collaboration to drive innovation, overcome challenges, and achieve outstanding results.
- Fuel Potential - Providing individuals with the necessary tools, resources, and support to enable their success and uplift their potential. We empower our team and lift them to higher levels of achievement, both personal and professional.
- Real Connections - It's a cluttered, digital world out there, but our connections are real. Personal connections matter, and we want to build real connections with our peers and customers.
- Unboxed Thinking - We encourage our team to think creatively and approach challenges from fresh perspectives. We believe that by encouraging and supporting diverse ideas, we can uncover innovative/groundbreaking solutions and deliver an exceptional product and experience.
- Customer Centric - We understand that our success depends on our customers' success, and we are dedicated to giving every customer that wow moment at every touchpoint. At the end of the day, our customers' satisfaction and happiness are our ultimate measures of success.
Who We Are:
Sendoso is the leading Sending Platform that delivers modern direct mail, personalized gifts, eGifts, and other Physical Impressions™ at scale. This makes it possible to build stronger, deeper, and more trusted relationships that move everything up and to the right! We’re a Series C company with $154M in venture capital funding with more than 800+ customers and 20,000 active users. Our award-winning Sending Platform connects online and offline experiences via cloud software, automation, and real-world logistics.
Our mission is to help companies rise above the noise by eradicating spam and elevating relationships. Our goal is to enable businesses everywhere to make more human connections in a digital world.
What You'll Love:
- Comprehensive Medical Plans plans - we’ve got you covered!
- Take-What-You-Need Time Off
- LSA (Lifestyle Spending Account) with Compt
- 401K Plan
- FSA Plan
- Free General Medical & Mental Health care via Healthjoy
- Volunteer Time Off
- Birthday Time Off
- Generous parental leave benefits for both birthing and non-birthing parents
- Access to Employee Assistance Programs (EAPs)
- End-to-end family planning discounts through KindBody
- Discounted pet insurance through Pin Paws
- Free and discounted legal benefits through Rocket Lawyer
- Financial wellness benefits through Morgan Stanley
- Remote work environment
How we work:
• We work sane, sustainable and flexible working hours.
• We offer flexible PTO, and have a genuine, supportive culture around work life balance and boundaries.
• We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization.
• We provide comprehensive benefits to reward and support our employees.
Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes.