KWSM is a full service digital marketing agency specializing in integrated digital marketing strategies. They are seeking an organized and proactive brand journalist to create engaging content across various platforms, ensuring it resonates with clients and contributes to their marketing goals.
Responsibilities
- Maintain a strong understanding of how different media platforms work and how to tailor copy for maximum impact on each
- Research industry news and trends to inform content strategy and identify compelling story angles for written materials
- Conduct interviews with diverse sources to gather information and compelling quotes for use in content
- Write engaging copy and captions for various visual content formats like social media graphics and videos
- Produce high-quality written content for multiple platforms (e.g., news articles, blog posts, scripts) optimized for SEO best practices
- Collaborate on sourcing or conceptualizing photos and videos that enhance written content and social media posts
- Review and potentially provide feedback on video/audio content to ensure messaging is clear and aligns with project goals
Skills
- You must have a journalism or English degree, or equivalent work experience
- Proficiency with Wordpress, MailChimp (or similar), and major social media channels is required
- Experience writing for various digital formats and collaborating on multimedia projects is a plus
Benefits
- Health insurance
- 401K
- Paid vacation
- 11 paid holidays a year
- Many opportunities for internal promotion
- Mentoring
- Professional development
- Leadership
Company Overview
At KWSM, we use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads. It was founded in 2010, and is headquartered in Aliso Viejo, California, USA, with a workforce of 11-50 employees. Its website is https://kwsmdigital.com/.