Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. The Casino Retention Coordinator role involves coordinating iCasino promotional activities, crafting campaigns that engage players, and collaborating with various teams to enhance the player experience.
Responsibilities
- Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
- Help maintain distinct promotional strategies across Bally’s brands
- Present promotional structures, mechanics, timelines, and projected costs
- Brief compelling copy and visuals to our Marketing Design & Development Team
- Collaborate closely with CRM Leads to align promotions with wider marketing activity
- Tailor campaigns to different player audiences and behaviors
- Partner with our Social Media team to ensure promotions shine on-site and socially
- Build and maintain promotion rules and templates, navigating legal and compliance approvals
- Analyze performance data to optimize and evolve future promotions
- Keep promotional mechanics, documentation, and templates organized and up to date
- Stay ahead of market trends to anticipate player and business needs
- Take new promotional ideas from concept to launch
- Jump into additional projects as the business grows and evolves
- Perform related tasks and project work as required by the business
Skills
- Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
- Possess experience in creating and managing promotions
- Demonstrate campaign management / CRM system experience
- Have experience working with CMS tools and platforms
- Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)
- You live and breathe the Casino gaming world and can navigate CRM like it's second nature
- You've got marketing magic and a knack for creating campaigns players can't get enough of
- Project and campaign planning? You've got it down to a science
- You're comfortable juggling CRM systems and campaign management tools like a pro
- Task management tools like Excel, Monday.com, JIRA, and Third-Party Promotional Tools. You know them, you love them
- Super organized, self-driven, and proactive, you can set your own deadlines and crush them
- IGaming or customer engagement experience is a plus
Benefits
- Medical, dental and vision plan options
- 401(k) matching for long-term wins
- Monthly socials and team building events
- Home office allowance to level up your remote set up
- Work-from-anywhere month (yes, really!)
- Downtown office with snacks, games and unbeatable energy
Company Overview
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. It was founded in 2008, and is headquartered in Conway, South Carolina, USA, with a workforce of 1001-5000 employees. Its website is https://www.coastalasphalt.com.