- Location: United States (remote)
- Department: Growth Marketing
- Reports To: Growth Marketing
About the Role
- We are looking for a highly motivated Business Development Representative (BDR) to drive pipeline generation through a combination of strategic outbound prospecting and lead nurturing.
- This role sits within the Growth Marketing team and plays a critical part in driving new business opportunities by engaging prospects, nurturing interest over time, and creating high-quality meetings for the sales team.
- You will be responsible for identifying and engaging target accounts, uncovering business challenges, and initiating meaningful conversations with decision-makers across the food, certification, and regulatory landscape.
- This is a performance-driven, front-line revenue role suited for someone who is proactive, persistent, and comfortable operating in a high-activity, target-driven environment.
Key Responsibilities
Prospecting & Pipeline Generation
- Execute multi-channel outbound prospecting (phone, email, LinkedIn, video, and creative outreach) to generate new business opportunities
- Identify and engage key stakeholders within target accounts and buying groups
- Consistently achieve monthly and quarterly targets for meetings booked and pipeline generated
- Manage and nurture early-stage leads and contacts over time through structured outreach and follow-up
- Engage prospects who are not yet sales-ready and move them toward qualified conversations
- Support follow-up and qualification of website-driven agentic AI inquiries where applicable
- Maintain consistent engagement through personalized, multi-touch cadences
- Conduct initial discovery conversations to understand prospect needs, challenges, and priorities
- Apply structured qualification frameworks to assess opportunity quality
- Clearly communicate value propositions aligned to customer pain points
- Navigate organizations to identify and engage multiple decision-makers and influencers
- Build early-stage relationships and generate interest across target accounts
- Personalize outreach strategies to increase engagement and response rates
- Partner with Marketing to align prospecting efforts with active campaigns and content
- Support event-driven prospecting, including pre-event outreach, meeting booking, and post-event follow-up
- Work closely with Account Executives to align on target accounts and outreach strategy
- Ensure seamless handoff of qualified opportunities with clear context and next steps
- Maintain accurate activity tracking and pipeline updates in Salesforce and sales engagement tools
- Manage outreach cadences and continuously optimize for conversion performance
- Meet defined KPIs across activity, meetings, and pipeline contribution
- Capture insights from prospect conversations and share feedback with sales and marketing teams
- Contribute to improving messaging, targeting, and campaign effectiveness
Required Qualifications
- 1–3 years of experience in business development, sales, or SDR/BDR roles
- Proven experience in cold outreach and pipeline generation
- Based in the United States
Preferred Experience
- Familiarity with tools such as Salesforce, Outreach/Salesloft, ZoomInfo, Apollo, or similar platforms
- Experience managing longer lead nurture cycles and outbound prospecting simultaneously
- Exposure to event-based prospecting and campaign alignment
Key Skills
- Outbound Prospecting & Cold Outreach
- Lead Nurturing & Multi-Touch Engagement
- Discovery & Qualification
- Pipeline Generation
- CRM & Sales Engagement Tools
- Communication & Relationship Building
- Time Management & Activity Prioritization
Success Metrics
- Meetings booked and held
- Opportunities created
- Lead-to-opportunity conversion rates
- Outbound activity and engagement metrics
- Pipeline contribution from BDR outbound activity