Publicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals across 100 countries. They are seeking an Associate Media Planner, Paid Social to work with a team of paid social specialists, planning and optimizing data-driven campaigns across various social platforms.
Responsibilities
- You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns
- Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs)
- You’ll manage the daily paid social needs on a client, including ad trafficking, budget pacing, optimization and reporting
- Serve as a member of a cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices
- Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy
- Support your team in flawlessly running paid media in API partner platforms and directly in social platforms
- Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals
- Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals
- Work with the Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns
- Collect insights to share back with internal and client teams
- Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences
- Produce clear communication for internal teams regarding campaign performance, recommendations and expected deliverables
- Work flexible hours to adapt to the real-time nature of the social space
- Be available 'on call' during non-business hours for posting and optimizing as needed
Skills
- Superior collaboration and teamwork skills; experience working with cross-functional teams
- Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail
- Intermediate to advanced skills in Excel
- Excellent verbal and written communication skills
- Positive attitude and able to work independently, as well as part of a team
- Bachelor's Degree Required
- 1+ years' experience working in self-service capacity within social platforms
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
Company Overview
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