Faire is an online wholesale marketplace that connects independent retailers with brands, aiming to empower small businesses globally. The Associate Account Executive will manage a portfolio of brands, tailoring growth strategies and driving revenue while building relationships across various levels of customer organizations.
Responsibilities
- Identify the right opportunities for growth
- Manage a book of business (territory) with the goal of optimizing the incremental order volume that new brands bring to the Faire platform - including identifying who to target and how to engage them across multiple channels
- Be able to set your own sub-targets that ladder and influence your overall goal and hold yourself accountable to achieving them
- Independently leverage business and customer data to to identify prospects that could be a good fit for Faire based on category insights, seasonality, and patterns of previous success from existing customers
- Support your customers through their first quarter on Faire - helping them understand what Faire offers and guiding them through best practices to receive orders
- Independently lead a best-in-class sales cycle from activation to early success
- Lead every customer interaction with an ability to ask a personalized set of questions to understand every customer's unique business and, based on those responses, shape Faire’s value propositions to meet each unique customer’s set of problems
- Partner directly with customers’ sales and marketing teams to incorporate Faire’s platform into their workflows and collateral - educating them on how best to drive success on Faire
- Develop a personalized onboarding plans based customers needs that can balance both near- and long-term success for Faire and the customer
- Be able to independently make the decision on when to move forward or pass on a potential prospect if the partnership is unlikely to succeed
- Be an expert in the Food & Beverage category on Faire
- Act as a category manager for your vertical - identifying insights, trends, and product blockers - to use in planning process and in thought leadership collateral
- Be solution-oriented to common objections or roadblocks to category growth. Size the opportunity of the unlock, resources needed, and act on it with product & leadership teams
- Understand how competitors & industry players operate and Faire’s key differentiators
- Research trends and noteworthy events happening across the industry, your vertical and with your key accounts
- Use your existing apparel industry knowledge to navigate customer conversations and recommendations regarding independents, price point, working alongside sales reps, and how to use Faire at trade shows
- Collaborate with and mentor a dedicated SDR on prioritization and messaging strategies for key accounts
- Drive Faire’s value props, messaging and strategy across various surface areas from nurture emails to call outreach to in-person tradeshows, events and customer visits
- Research and identify new business opportunities to pursue to drive up incremental revenue for Faire platform
- Develop content for and host webinars to engage leads in your vertical and/or share out best practices for onboarding success
- Collaborate with marketing to develop top of funnel messaging to live on websites, paid advertising, and nurture emails to drive leads
Skills
- At least 1+ years of sales experience
- Expertise running a sales pipeline and ability to effectively manage multiple relationships at a time
- High level of flexibility and excitement for a fast-paced environment with constant change
- Motivated by and invests heavily in the success of your team
- Passion and empathy for customers in the retail landscape
- Analytical and data-conscious
- Operationally-minded and driven by process
- Calm and collected; eloquent and concise in your communication
- Experience and comfort with technology and learning new SaaS or AI tools (ie, Salesforce, SalesLoft, Mode, Sales Navigator, custom internal tools) is a plus
Benefits
- Equity
- Benefits
Company Overview