Horizon Next is an innovative marketing organization focused on data-driven solutions. The Analyst, Advanced Analytics will apply statistical modeling and advanced analytic techniques to enhance clients' media spending efficiency while fostering relationships with various stakeholders.
Responsibilities
- Assist in statistical modeling and marketing performance analysis to provide insights into media planning and buying
- Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure
- Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace
- Use automation and technology to increase efficiency and to provide the infrastructure to scale
- Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to relevant application internally
- Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon
- Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas
Skills
- Bachelor's degree required plus 0-1 years of industry experience
- Strong foundational knowledge of statistics and modeling (e.g. regression modeling/predictive modeling/inferential statistics) required
- Ability to generate clear, concise and comprehensive analyses that tell the story behind the data
- Excellent problem-solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must
- Persistence- Demonstrate tenacity and willingness to go the distance
- Strong verbal communication skills, extremely well-organized
- Analytical mindset with knowledge and passion for media, data, statistics and technology
- Collaborative, can-do attitude, a must
- Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
- Master's degree preferred (or, concurrent)
- Specific marketing response modeling knowledge such as MMM, a plus
- Academic or applied exposure to Programming/scripting (R, Python, SQL)
- Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field
- Exposure to large data sets (“big data”) and analysis thereof a major plus
- Comfortable in dealing with ambiguity and managing change, plus the capacity to move through roadblocks with enthusiasm and alacrity
Benefits
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
Company Overview
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. It was founded in 1989, and is headquartered in New City, New York, USA, with a workforce of 201-500 employees. Its website is https://www.horizon-next.com.